Three shows. One mission.

Honest conversations with the operators building the next generation of B2B tech. Watch, listen, sponsor or come on as a guest.

Pick your show

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Flagship

What Makes You Tick

The real human stories behind successful leadership careers.

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Masterclass

Making Revenue Tick

How top operators build predictable growth inside startups and scaleups.

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Highlights

WMYT Best Bits

The standout moments from the WMYT conversations.

Sponsorship options

Packages from £3,000. Choose the format that fits your goals.

Advertise during the episode

Pre-roll, mid-roll or post-roll host-read ads. Delivered in the authentic voice of the show.

From £3,000

Sponsored product bonus episode

A dedicated deep-dive episode built around your product. Expert-led content that educates and converts.

From £5,000

Podcast partners

Bespoke packages and greater involvement in the process.

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Podcast clips

Bite-sized moments from the show.

The $1 Candle to $1,000 Storytelling Challenge | Ravi Rajani
The Man Who Negotiates Against Billionaires for a Living | Jacob Warwick
What Kevin Bailey Wants for the Founders Taking Us Through the Singularity | Dream Fuel
"I Love This Version of Me" — And What It Has to Do With Your Customers | Brent Adamson
Millions in Deals in 4 Days

The operators who have been on the show.

The latest six episodes, straight from the feed.

E.113 - 10 Step Laser-Focused Executive Job Search Strategy - The Dream 20 ICP Playbook
E.127 - The Mindset That Changes Everything in Sales w/ Benjamin Caller
What Makes You Tick — featured episode
E.131 - Sell More by Boosting Customer Confidence (from Challenger to Framemaking)
What Makes You Tick — featured episode
E.106 – How Outliers Think: Standing Out in Life and Business w/ Scott MacGregor
Sponsorship

Reach an engaged audience of founders, CROs and GTM operators. Host reads, mid-rolls and full episode partnerships available.

Guests

Got a story worth telling?

45 minutes, remote or in London. No pre-scripted questions — just a real conversation about what works and what does not.

Richard Washington, host of What Makes You Tick

Connect with your Host

Richard Washington

12 years in high-growth tech. Over 900 hires across EMEA, APAC and the US, made as an operator with £6M+ of P&L responsibility rather than as a recruiter.